If I’d taken over my family’s business, I NEVER would have experienced what it’s like to start a company – to create something from nothing. A process that is both exhilarating and terrifying at the same time, It gave me insight and a whole new perspective of what it takes to succeed in the small business sector.
With limited resources and even fewer local connections, I launched my first business in Milwaukee. Muscari was a boutique floral studio specializing in weddings and events. I quickly learned how to create a brand, market my business and design my own website, because I just didn’t have the money to pay someone else to do these things.
Just 12 months after opening the doors at Muscari, I’d positioned the brand in our local luxury market. Featured in local and national magazines, I specialized in creating bespoke designs for Milwaukee’s Elite. My team and I even did the wedding flowers for a local NBA player.
Visit my Pinterest Boards to see more of my Floral Work .
By 2011, I’d been in the floral industry nearly 17 years and had serious burnout. I’m a firm believer in chasing your passion and leaning into your life’s purpose and I just new it was time to shift my focus.
Leveraging the skills I learned while running Muscari, I launched a new company to serve other small business owners. And while I took some time away from this endeavor (we can talk about some of the crazy jobs I tried in 2017/2018), I’ve circled back around to it, because it truly is my passion and purpose in life.
Taking a comprehensive approach to branding and marketing, I help entrepreneurs build brands, not just businesses.
I love the small business process and love helping fellow entrepreneurs even more. To serve and empower as many entrepreneurs as possible, I offer 3 different levels of branding, marketing, and web design assistance.
For the DIY Entrepreneur, I offer a host of online courses and tutorials to walk you through building your brand and growing your bottomline.
For Hybrid Entrepreneurs seeking a more guided approach, I pair online learning with 1:1 coaching sessions for a facilitated DIY experience.
And for those seeking Full-Service Solutions, I offer comprehensive Done-For-You branding, marketing, and web design packages so you can focus on more enjoyable elements of your business.
Floral Photography Credits This Page | Ellen Cook Photography // Front Room Photography